BLUE BUNNY IS NOT REAL ICE CREAM — FAR FROM HOMEMADE™

Information updated August 2024

Ferrero-owned Blue Bunny used to be real Ice Cream but the ingredients have changed so much over the years that it can no longer be legally designated as Ice Cream >> with the exception of Vanilla Bean Ice Cream, Blue Bunny is now Frozen Dairy Dessert.

THEN vs. NOW: Below is Ferrero Blue Bunny Chocolate >> in 2020 it was still real Ice Cream but now it is Frozen Dairy Dessert with ingredients which are banned at Whole Foods including High Fructose Corn Syrup and Artificial Flavors. The first two ingredients were once Milk and Cream. In 2024, the first two ingredients are Skim Milk and Whey.

Here’s another example of then vs. now:

Shown below, Ferrero Blue Bunny Frozen Dairy Desserts are made with multiple ingredients we would never use at home to make Ice Cream. Below are the ingredients in Blue Bunny Double Strawberry Swirl and Rockin’ Rocky Road:

BLUE BUNNY BUNNY TRACKS FROZEN DAIRY DESSERT: Here is a snapshot of the numerous ingredients inside this frozen item such as two inclusions of High Fructose Corn Syrup, multiple Thickening Agents and Natural Flavors plus ingredients such as ‘Dairy Milk Product Solids’.

Here is Ferrero’s Corporate Social Responsibility Statement from the Ferrero Web site:

“Ferrero has social responsibility in its DNA. Our dedication to quality and excellence, our heritage and family values, our respect for the environment, communities, product freshness and high quality standards all contribute to Ferrero’s code of conduct.” (Source: Ferrero Web site 8/24)

Discover food + beverages whose ingredients are Closest To Homemade in 275+ categories. Neither money nor products are ever accepted to appear on the Closest To Homemade list.

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